Franchise Mama

BY ZGURUS WWW.ZGURUS.COM

Greetings from Z Gurus and Welcome to Franchisemama.com

The answers to selecting the right franchise may be somewhere on this website. You are here because of your interest in franchising, and we know that you can use valuable advice from experts.

This blog feature is written by Z Gurus and designed to help you, the franchise buyer, promote critical thinking and help apply a rational, non-emotional approach when considering a franchise.

Don't be downsized! Join an industry that strives to upsize!

When you buy a franchise, you are most likely making a career change. Moreover, you are making a life change. Currently, you may or may not be employed, you may or may not have a home, and you may or may not have assets. Today's national financial condition may make purchasing a business prohibitive for some. You need to examine your eligibility early in the process. Z Gurus, for example helps our clients evaluate their financial potential for franchise ownership and then make proper recommendations.

At Z Gurus, we completely understand franchising; both from a Franchisor's perspective as well as a Franchisee's perspective.

* We have been franchisees, and also have been franchisors.
* We know the process from both sides of the table.
* We know the emotional and mental stresses you will encounter as a buyer.
* We know the motivation of the franchisors.

Franchise Mantras to remember:
* Franchising is not right for everyone.
* Every brand and business model is not right for everyone.
* The Right Person + The Right Concept = Success and Happiness

Keep in mind that as you evaluate the franchisor, the franchisor is evaluating you! You are joining them. You are going to display their brand and their logo. You will, in fact, be their representative. You will be interacting with other franchise owners, business suppliers and vendors, and the public as a representative of that brand and an owner of your own business. They are giving you a right to join them and their network by accepting your application to do so. This opportunity is an AWARD.

Think of it as a job interview. Having a spirited conversation is acceptable for a franchisor. Throwing insults jabs, and demands to the franchisor may, however, remove you from the interest list. So maintain professionalism when interfacing with the franchisor. This will set you apart from the other candidates and put you on the top of their agenda.

The franchisor is going to give serious consideration to the approach of a franchise buyer. As a franchisor, we experienced many people that had the financial capability and drive to succeed, yet we did not offer them our franchise ownership opportunity.

Why?

Simple the buyer was aggressive and offended the franchisor. Remember, the franchise usually has developed a culture and are trying to select franchise owners that align with their ideas, ethics, and/or philosophies.

When you buy a franchise, you are most likely making a career change. Moreover, you are making a life change. Currently, you may or may not be employed, you may or may not have a home, and you may or may not have assets. Today's national financial condition may make purchasing a business prohibitive for some. You need to examine your eligibility early in the process. Z Gurus, for example, helps our clients evaluate their financial potential for franchise ownership and then make proper recommendations.

Don't be downsized! Join an industry that strives to upsize!

Franchising gives you the chance to be your own boss and go out on your own, but not alone

Here are some great questions to ask yourself before you proceed:

* Ask yourself if you can work without a boss. Having a superior directing, managing, and guiding you everyday is necessary for many.
* Ask yourself if you have the mental, physical, and financial capacity to be your own boss.
* Ask yourself if you can be wholly committed to 4+ weeks of research on the franchise brand that you are evaluating. Investing your time is much cheaper than investing tens of thousands of dollars!
* Ask yourself if your family can and WILL support this life change.
* Ask yourself if you can do this!
* Above all, ask yourself: IS THIS A BUSINESS I AM PASSIONATE ABOUT?

Next: So you are ready to investigate a franchise. Now What?

Z Gurus is a Franchise outsource and consulting firm headed up by Mike Watorski and Manish Adhiya. They have a combined 17+ years experience in franchising as franchisees and franchisors and are located in Carlsbad, California. Their telephone number is 760-438-0202. Visit WWW.ZGURUS.COM